ANTOINETTE
BEENDERS

Global Creative Director,
Senior Vice President of Creative

 

Antoinette oversees the Global Artistic
Team and is responsible for Aveda's
global image. She is a world-renowned,
award-winning hair stylist.

WHEN DID YOU DISCOVER YOUR LOVE
OF THE INDUSTRY:


I was 12 years-old, living in Holland and I went to the movie "10"—when I saw Bo Derek's corn-row style braids, I was in awe. I immediately taught myself how to do it on my dad's photography assistant who had long, beautiful hair. My dad even photographed it in my first shoot. I've been hooked ever since.

FAVORITE AVEDA SHOW:


"The Greatest Show On Mother Earth" from Congress 2013. I felt this was a really great example of how I've evolved with my shows. I feel really proud and happy with the end result.

YOU ONLY GET THREE ITEMS ON A DESERTED ISLAND. WHAT ARE THEY:


My camera because what I see through the lens is very inspiring. My husband because he is great fun and he grounds me. And finally, my two dogs, Daisy and Alfie—yes there's two of them, but they are a team.

AVEDA HOW-TO

APPLY INVATI SCALP REVITALIZER FOR FULLER HAIR

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"When it comes to thinning hair, it's actually more common than a lot of people realize. And sometimes you just need someone to tell you it's not as bad as you think."

ANTOINETTE BEENDERS, GLOBAL CREATIVE DIRECTOR

LIVING AVEDA

NEW YORK FASHION WEEK

“Bastian Casaretto, Aveda Artistic Director, Germany, used Air Control Hair Spray™ to create flexible, lasting hold without the stiffness or crispiness of traditional aerosols for the Spring 2014 Frank Leder Show. ”