
ANTOINETTE
BEENDERS
Global Creative Director,
Senior Vice President of Creative
Antoinette oversees the Global Artistic
Team and is responsible for Aveda's
global image. She is a world-renowned,
award-winning hair stylist.
AVEDA HOW-TO
APPLY INVATI SCALP REVITALIZER FOR FULLER HAIR
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"When it comes to thinning hair, it's actually more common than a lot of people realize. And sometimes you just need someone to tell you it's not as bad as you think."
ANTOINETTE BEENDERS, GLOBAL CREATIVE DIRECTOR

LIVING AVEDA
NEW YORK FASHION WEEK
“Bastian Casaretto, Aveda Artistic Director, Germany, used Air Control Hair Spray™ to create flexible, lasting hold without the stiffness or crispiness of traditional aerosols for the Spring 2014 Frank Leder Show. ”